Destinations
Mexican fresh broccoli is primarily distributed across the East Coast and other key regions of the United States.
Fresh Broccoli (Ice-Packed)
Western Pacific
The brands Broccoli King and Kowloon supply the U.S. wholesale market with fine-floret Mexican broccoli. Its compact structure makes it ideal for a wide range of culinary applications, ensuring distributors receive a product that consistently meets strict quality standards.
Western Pacific Produce
Tx
Tx
Az
Ca
La
La
Ms
Fl
Al
Ga
Nc
Va
Mn
Ny
Pa
Oh
Mi
Il
Mo
Ma
Md
Outside the U.S.
The HarvestHold Fresh system is essential to Fresh Cooling’s export operations, as it uses advanced technology to block ethylene receptors, significantly delaying oxidation and yellowing in broccoli.
Fresh Broccoli (Iceless)
Technology in Vegetable Preservation
By eliminating the need for ice (iceless), this method preserves the product’s firmness and vibrant green color, ensuring it reaches Canadian shelves with optimal freshness.
Western Pacific Produce
On
Key Routes
Mcallen
This region offers a high concentration of cold chain infrastructure, making it a strategic hub for the consolidation, handling, and efficient distribution of agricultural products across multiple markets.
New York
Represents a strategic destination for broccoli, driven by structural consumption patterns and demographic factors, along with a well-established culture of dining out.
Serves as a key center of innovation in the cold chain, where the adoption of sustainable solutions—such as optimized refrigeration systems and iceless methods—enhances shelf life while reducing the environmental impact of logistics operations.
Toronto
